Shopper expert Matt O'Toole (Momentum Chicago) looks at how brands are using "the feels" in their marketing efforts and what short-term successes they're seeing already.
When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
Brands everywhere are trying to reach Millennials so Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) has some advice on how brands can connect with this coveted audience by giving the people what they want.
The retail world is changing fast and shopper marketing expert Matt O'Toole (Momentum Chicago) thinks its great for consumers and brands alike and has some thoughts on how brands can stay with the times.
Shopper marketing strategist Matt O'Toole (Momentum Chicago) looks at the retail landscape and finds that conflicting attitudes within shoppers themselves make it difficult for brands to give people what they really want.
Shopper expert Matt O'Toole looks at the emerging usage of beacons by retailers and brands to attract consumers and provide extra value to the retail shopping experience.
Our shopper marketing experts take a look at the user community of YouTube and how brands can, should, and are taking advantage of this space and changing the shopper experience in profound ways.