Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.
London's James Anderson (managing partner) writes on Talking Retail about the importance of retailers and brands making sure retail sales professionals (RSPs) are properly trained. RSPs are the first contact for most consumers when looking to purchase a product and their recommendations or advice are taken more seriously than nearly anyone else's.
Social media strategist Sophy Vanner went to London's Social Media Week and has some key takeaways for us all.
In the UK the future of Phones 4u looks to be in doubt due to recent partnership breakups from the likes of Vodafone and EE. Our experts take a look at the situation and posit some thoughts on what this means for brands in general.
Regularly surveying the world of sponsorship, our London office has some thoughts on Nike's latest efforts. Our conclusion: When it comes to user generated content, Nike’s recent crowd-sourced advert is one of the best we’ve seen.
John Saxon is the director of Shopper Marketing for our EMEA markets and writes on some of the ways big chain stores like Argos and Tesco are changing their physical locations to design the stores of the future—and whether those efforts will work.
Shopper marketing director John Saxon from Momentum London writes on The Wall's blog about how gender-based marketing is becoming ever more extraneous.
Guts and Glory, our London office’s inspirational program based on our value to Be Fearless, aims to help push creative boundaries. A full house came out recently for Mr. Bingo, a subversive and irreverent illustrator and our most daring presenter yet.
You want proof you can do whatever you set your damn mind to? This guy made a career of drawing insulting sketches of people.
He talked us through his unusual career, which kicked off when he was fired from his job as a post boy at HSBC for doodling a satirical illustration of his supervisor. Since that moment, he’s never compromised his creative integrity, and he’s worked for clients as diverse as Microsoft, The New York Times and "The Mighty Boosh."