Laura Moser leads our shopper marketing discipline from Momentum Chicago and was featured in a presentation titled "dy-NAM-ics" looking at the ideas and trends that will drive marketing in 2015.
The two areas where brands and retailers broke the shopper marketing mold in 2014 were retail experience innovation and an enlightened approach to social. Here are some winners for each of these quickly evolving elements of shopper marketing …
Elena Klau (SVP, Director of Strategy and Insights) and Laura Moser (SVP, Shopper Marketing) presented at the Big Shopper Shakeup event, put on by Momentum, McCann Worldgroup and the New York Times, on the topic of "The New Retail Boundaries."
Laura Moser (SVP, Shopper Marketing) and David Marquez-Clemente (Marketing Communication Director) join forces to look at the holiday shopping period and find that brands are ignoring the "why" in shoppers' behavior.
SVP for Shopper Marketing, Laura Moser is based out of our Chicago office and is, of course, an expert in the field. We asked her what matters to her when she's shopping and what trends she sees coming up.