What if brands not only created a destination, but also took the gloves off, opened their wallets, ignored the rules, and redefined what pop-up stands for? Shopper expert Keith Katona (Momentum Chicago) has some suggestions for brands who wish to surprise consumers and create memorable limited time retail locations.
Shopper marketing expert Keith Katona looks at the shrinking big box retail sector and what that means for brands.
Target has been taking advantage of Instagram and innovating new ways for people to purchase products. Keith Katona, our director of shopper marketing, takes a look at why Target's strategy is working and what other brands can learn from Target's success.