"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
To launch American Express’ new Sync service, we created a special one time-only concert with Jay-Z at SXSW. The concert got the word out about Sync and viewers online could get access to special camera angles and other features by Tweeting special hashtags. It was the talk of SXSW.
At the 2013 Event Marketer Ex Awards Momentum's work on behalf of American Express was honored with two wins, one each for the Jay-Z/SXSW Sync show and the American Express OPEN Business Lounges.
Momentum was very much in the mix at the 2012 Mixx Awards, scoring six wins for our work with American Express