Sponsorship expert Hallie Johnston (Momentum New York) speaks with the Sporting News about the emerging usage of technology like RFID at sports events, something American Express has already been using at the U.S. Open golf and tennis tournaments.
CMO Luke D'Arcy stopped in to discuss the total brand experience with AdForum during the Cannes Lions International Festival of Creativity
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.
VP, Strategy Abbie Walker takes the QR code out behind the woodshed and puts a much needed bullet in this failed technology.