The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
American Express created a stunning, pop-up Centurion Lounge on the slopes of Deer Valley (Utah) and Event Marketer walked away impressed.
What if brands not only created a destination, but also took the gloves off, opened their wallets, ignored the rules, and redefined what pop-up stands for? Shopper expert Keith Katona (Momentum Chicago) has some suggestions for brands who wish to surprise consumers and create memorable limited time retail locations.
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
Along with Radical Media and PMK*BNC, Momentum took Silver honors from the CLIOS in the Music Event/Engagement — Experiential category for the American Express Unstaged: Kings of Leon program.
UPS is delivering a special surprise to some lucky college sports fans, packages hand delivered by ESPN personalities like Kirk Herbstreit, Desmond Howard, Vince Young and Greg Anthony, and Sports Business Daily agrees it's a hit.
FastCo.Design looks at the wide proliferation of live events and experiential in creating brand experiences and points at Momentum's research into the power of these activations as evidence.
Kevin Gosselin, a GCD in our New York office, writes on MediaPost about how it's imperative for brands and marketers create hi-definition experiential activations to be more effective.
In Brazil, where football reigns supreme, boys around the nation share one dream: Becoming a professional footballer on the national team. Garoto gave 22 boys just that—bringing them to the 2013 Confederations Cup matches. From staying at the national team's hotel, to taking the official team bus to the stadium, to meeting Brazil's famed former goalkeeper Marcos, to the games itself, Garoto gave these boys the experience of a lifetime.