Elena Klau's (SVP, director strategy and insights, NA) recent Adweek article on Dark Data was cited in a deck made by the New School's Marketing Blog as a "no-fluff digital marketing" statement.
Elena Klau (SVP, Director of Strategy and Insights) and Laura Moser (SVP, Shopper Marketing) presented at the Big Shopper Shakeup event, put on by Momentum, McCann Worldgroup and the New York Times, on the topic of "The New Retail Boundaries."
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.