NEW YORK – MARCH 26, 2015 – Effective immediately, Jason Alan Snyder has been appointed to the newly created position of Chief Technology Officer, North America for brand experience agency Momentum Worldwide. Previously SVP, Group Director, Creative Technology and Integrated Production, the new position will see Snyder leading all technology products and services that the agency creates for a client roster including American Express, Microsoft, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Snyder is based in New York and reports to EVP, Regional Director of North America Donnalyn Smith.
Mike Sundet, previously of Anheuser-Busch InBev, joins brand experience and sponsorship marketing agency Momentum Worldwide as SVP, Director of Sports and Entertainment. Starting March 16, Sundet leads Momentum’s newly aligned sports and entertainment disciplines, building innovative, creative work for a client roster including American Express, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Based in St. Louis, Sundet will report to EVP, Regional Director NA, Donnalyn Smith
Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment.
Brand experience agency Momentum Worldwide announces the appointment of Matthew Gidley as the new Managing Director of the agency’s Chicago office.
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."