Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
Digital Trends came and checked out The Bentley Studio in New York's Meatpacking district, seeing what it's like to customize a brand-new Bentley.