Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
We sent two of our Rising Stars, Nicole Conoyer (St. Louis) and Stephanie Mulvaney (Chicago), to the 4A's annual Transformation conference. There they experienced the Startup Showdown, a fast-paced battle royale of young startups looking to share what they do with this larger, more established advertising audience. Nicole and Stephanie spoke with three of the stars of the Showdown to find out what drives their success.
Callum Saunders is a digital strategist out of our Manchester, UK office and he looks into what agencies need to do when new technologies, like SnapChat, emerge. It’s easy to jump onto a fad because it’s the new thing but doing so without a smart strategy will inevitably doom your efforts.