NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
Speaking with Beet.TV, CEO Chris Weil touches on the increasing importance of data to brands and agencies. Click below to hear Chris' thoughts.
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.