Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
Out in the world, we are curious people but often when it comes to advertising and marketing, fear takes over. Kevin Gosselin (vp, group creative director, Momentum New York) has five ways you can bring curiosity back and elevate your brands to do Fearless work.
Ad Age writes: "Momentum Worldwide, part of Interpublic's McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said."
New York – THURSDAY, OCT 23 – Omid Farhang joins Momentum Worldwide, the world’s leading total brand experience agency, as Chief Creative Officer, North America. Farhang, who will join on November 10 and be based out of Momentum’s world headquarters in New York, will lead a creative department that spans across the U.S., driving cross-platform creativity and business results for the agency's full roster of clients.
Previously of Arc Worldwide, Matt Denten joins total brand experience agency Momentum Worldwide as SVP, Midwest Executive Creative Director. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of unprecedented marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, Constellation Wines and more.
In New York, with Creative Niche, we hosted a panel discussion on how technology is changing the face of the industry and how the changing industry will change the face of talent. Chief Creative Officer Jon Hamm joined with Natalie Lam (executive creative director, Razorfish), Ignacio Oreamuno (executive director, Art Directors Club) and Lisa Smith (creative director, Wolff Olins) in a lively discussion. Afterwards an interactive tour around our NY office showcased all that Momentum does.
Art director Carrie Tate left the friendly confines of the Manchester, UK office to visit Cannes during the annual Lions festival and participate in the weeklong Creative Academy program. She chronicled her experience and some of the learnings she picked up for the rest of us.
Jason Alan Snyder (VP, Director of Creative Technology, NA) is an inventor and technologist extraordinaire and was profiled in Digiday as the embodiment of the new agency creative.
Guts and Glory, our London office’s inspirational program based on our value to Be Fearless, aims to help push creative boundaries. A full house came out recently for Mr. Bingo, a subversive and irreverent illustrator and our most daring presenter yet.
You want proof you can do whatever you set your damn mind to? This guy made a career of drawing insulting sketches of people.
He talked us through his unusual career, which kicked off when he was fired from his job as a post boy at HSBC for doodling a satirical illustration of his supervisor. Since that moment, he’s never compromised his creative integrity, and he’s worked for clients as diverse as Microsoft, The New York Times and "The Mighty Boosh."