The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Lynsey Holbrook, Partnerships Director, Momentum Worldwide & PMK•BNC, reports back from the IEG conference 2015.
The recent IEG conference brought the great, the good and the inquisitive to Chicago for the 32nd annual all-you-can-eat-sponsorship-buffet. The content is so broad and pitched to so many diverse audiences (brand, agencies, non-profits, properties) it’s actually quite difficult to distill it down into distinct themes (and in all honesty, navigate when you’re there), but the one that stuck with me at the end of three days is how far the role of talent has come in the partnership space (note “partnership”. Not sponsorship).
Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
Brands everywhere are trying to reach Millennials so Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) has some advice on how brands can connect with this coveted audience by giving the people what they want.
To announce a new sponsorship partnership with Australian musical group 5 Seconds of Summer, Nabisco, with the help of the guys from the band, surprised their fans at a special designed photo booth in Los Angeles.
Brand experience agency Momentum Worldwide announces the appointment of Matthew Gidley as the new Managing Director of the agency’s Chicago office.
Previously of Arc Worldwide, Matt Denten joins total brand experience agency Momentum Worldwide as SVP, Midwest Executive Creative Director. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of unprecedented marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, Constellation Wines and more.
Shopper marketing expert Keith Katona looks at the shrinking big box retail sector and what that means for brands.
Shopper marketing expert Mary Kotyuk (director, marketing activations) has some suggestions on how brick-and-mortar stores can hold onto, and grow, their holiday shopping season.
Our shopper marketing experts take a look at the user community of YouTube and how brands can, should, and are taking advantage of this space and changing the shopper experience in profound ways.