Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
Before you know it, it will be time for SXSW again. It's the panels that make the experience of being there. We know memorable, cool experiences and are full of incredible panel ideas. Vote for one, vote for all, let's bring Momentum to Austin.
CEO Chris Weil writes on Ad Age that agencies need to stay true to their own personal brands instead of trying to reinvent themselves for every potential new client.