Out in the world, we are curious people but often when it comes to advertising and marketing, fear takes over. Kevin Gosselin (vp, group creative director, Momentum New York) has five ways you can bring curiosity back and elevate your brands to do Fearless work.
Guts and Glory, our London office’s inspirational program based on our value to Be Fearless, aims to help push creative boundaries. A full house came out recently for Mr. Bingo, a subversive and irreverent illustrator and our most daring presenter yet.
You want proof you can do whatever you set your damn mind to? This guy made a career of drawing insulting sketches of people.
He talked us through his unusual career, which kicked off when he was fired from his job as a post boy at HSBC for doodling a satirical illustration of his supervisor. Since that moment, he’s never compromised his creative integrity, and he’s worked for clients as diverse as Microsoft, The New York Times and "The Mighty Boosh."
Putting our core value “Be Fearless” to the test, some of the gents from our London office took on the world’s toughest obstacle course, the Spartan Beast race as part of our MomoFit UK initiative.