Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
Momentum's own research reveals that people in countries with long-established consumer spending power – Japan, the UK and the USA – feel less connected with brands than those in emerging markets and that affection for brands is growing colder among Millennial generation.