Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Shopper strategist Adrian Velazquez (Momentum Atlanta) writes that "We all need to push to move from “shopper marketing” to “marketing to shoppers...From a kind of marketing to marketing to a kind."
Brands and retailers need to strongly consider how people make their decisions in purchasing products and Carly Smith (strategist, Momentum Atlanta) has some suggestions on how they can do so.
Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)