Allan Cobb, UK Managing Director, Momentum Worldwide, writes for Brand Republics The Wall blog on Meerkat, the new social video streaming app that could produce a new crop of YouTube style stars for an #alwaysonandgone audience.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.