Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
Adweek and YouTube have revealed the top ten most watched ads in 2015 and Budweiser's "Friends Are Waiting" spot is on the list, thanks to 19.5 million (and counting) views to date.
Adweek readers selected the #FriendsAreWaiting spot for Budweiser as their favorite ad of the week.
Adweek points at American Express as one of the brands doing interesting things at the US Open this year.
Hallie Johnston (vp, group account director of sports sponsorships) writes in Adweek that sports "sponsorship is a new game now, one most are playing by old rules. If you are still slapping logos on stadium signage and hoping that counts as “unique impressions,” you’ve got a problem."
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
To kick off the 4A's Transformation conference in LA the earth provided a helpful wakeup call to all the conference attendees, a 4.4 earthquake. Not surprisingly, it was a big topic of conversation.
Abbie Walker, VP, Strategy, is based out of our NY office and writes in Adweek that the Era of Kinship has arrived for brands and it's time brands know just what they aspire to be.