Momentum Worldwide Group Creative Director UK, Paul Gascoigne asks the question, “is ‘Freemium’ a sustainable direction for the music industry” after attending The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015.
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
Mobile World Congress in Barcelona -- the largest gathering of mobile-marketing professionals, with 72,000 attendees in 2014 alone -- is taking a musical approach to this year's confab. Beginning March 2, branding agency Momentum Worldwide and the GSMA (Groupe Special Mobile Association) will present the first MMIX (Mobile.Music.Innovation.eXperience), three days of programming dedicated to the intersection of music, mobile, content and tech
MMIX (Mobile.Music.Innovation.eXperience), a brand-new series of events at this year’s Mobile World Congress, has announced a raft of speakers for its inaugural event in Barcelona, with music icon and founder and chairman of i.am+, will.iam, the latest name to be confirmed.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.
For the U.S. Army we helped build the 2015 U.S. Army All-American Bowl game, where high school athletes and band members from across the nation come together for the premier All-American football game. From player and band selections, to the NFL Hall of Fame coaches, to the game, we made an unforgettable experience come alive.
In advance of their summer concert tour and partnership with Nabisco, Australian music group 5 Seconds of Summer surprised fans with special appearances in the onsite photo booth.