Fran Elliott, UK director of Experiential and Events at Momentum Worldwide talks to Event Magazine about the problem in the event industry of definition along with some ideas to remedy the situation.
The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
American Express created a stunning, pop-up Centurion Lounge on the slopes of Deer Valley (Utah) and Event Marketer walked away impressed.
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
American Express OPEN's "Capture the Receipt" was named one of the 10 Best Experiences at this year's Consumer Electronics Show (CES) by Event Marketer magazine!
In advance of their summer concert tour and partnership with Nabisco, Australian music group 5 Seconds of Summer surprised fans with special appearances in the onsite photo booth.
To announce a new sponsorship partnership with Australian musical group 5 Seconds of Summer, Nabisco, with the help of the guys from the band, surprised their fans at a special designed photo booth in Los Angeles.
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."