The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
PINTEREST 101: The Power of Pinterest in Pre-Shop
Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Brands Wielding #TheFeels
Shopper expert Matt O'Toole (Momentum Chicago) looks at how brands are using "the feels" in their marketing efforts and what short-term successes they're seeing already.
Retail Turning Point: Buying to Share vs. Buying to Own
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
5 Ways Digital Shopper Marketing Is Different From Consumer Digital Marketing
Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
THE WALL: VIRTUAL REALITY – MORE THAN A REALITY
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
Marketing to Shoppers is Better than Shopper Marketing (and What the Hell is the Difference)
Shopper strategist Adrian Velazquez (Momentum Atlanta) writes that "We all need to push to move from “shopper marketing” to “marketing to shoppers...From a kind of marketing to marketing to a kind."
Brands: Validate Purchase BEFORE it Even Happens
Brands and retailers need to strongly consider how people make their decisions in purchasing products and Carly Smith (strategist, Momentum Atlanta) has some suggestions on how they can do so.
3 REMINDERS TO KEEP YOUR BRAND AUTHENTIC IN SHOPPER
When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
Shopping for Love
Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)