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Now, New & Next Wearable Tech: What it Means for Retail

The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers. 

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tags: Mary Kotyuk, Chicago, Shopper Marketing, Retail Marketing, Wearables, Mobile World Congress, SXSW, CES, Apple Watch, Fitbit, Jawbone, Nike Fuel Band, Nike, Best Buy, Microsoft, Android Wear, Samsung Gear, Pebble Watch, Google Glass, Technology
categories: Shopper, Technology, Thoughts
Thursday 04.16.15
Posted by Momentum Worldwide
 

PINTEREST 101: The Power of Pinterest in Pre-Shop

Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform. 

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tags: Pinterest, Shopper Marketing, Atlanta, Window Shopping, eCommerce, Authenticity
categories: Insights, Shopper, Trends, Thoughts
Monday 04.06.15
Posted by Momentum Worldwide
 

Brands Wielding #TheFeels

Shopper expert Matt O'Toole (Momentum Chicago) looks at how brands are using "the feels" in their marketing efforts and what short-term successes they're seeing already. 

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tags: Matt O'Toole, Dove, The Oscars, Twitter, #SpeakBeautiful, Jennifer Bremner, Coca-Cola, #MakeItHappy, Super Bowl, Jennifer Healan, McDonald's, "Pay With Lovin'", Pay With Lovin', Deborah Wahl, Shopper Marketing, The Feels
categories: Shopper, Thoughts, Trends
Thursday 03.26.15
Posted by Momentum Worldwide
 

Retail Turning Point: Buying to Share vs. Buying to Own

When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."

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tags: Monica Raugitinane, Rent the Runway, Millennials, Generation Z, Credible Curators, Home Depot, REI, Shopper Marketing, Retail, Retail Marketing
categories: Insights, Shopper, Thoughts, Trends
Tuesday 03.24.15
Posted by Momentum Worldwide
 

5 Ways Digital Shopper Marketing Is Different From Consumer Digital Marketing

Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:

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tags: Mary Kotyuk, Shopper Marketing, Chicago, Digital Trends, Digital Marketing, Digital Shopper Marketing, Digital Strategy
categories: Shopper, Thoughts, Trends
Friday 03.13.15
Posted by Momentum Worldwide
 

THE WALL: VIRTUAL REALITY – MORE THAN A REALITY

Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.

An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.

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tags: VR, Virtual Reality, Oculus Rift, Mobile World Congress, #MWC15, Allan Cobb, Barcelona, Technology, Creative Technology
categories: Press Coverage, Shopper, Technology
Thursday 03.12.15
Posted by Momentum Worldwide
 

Marketing to Shoppers is Better than Shopper Marketing (and What the Hell is the Difference)

Shopper strategist Adrian Velazquez (Momentum Atlanta) writes that "We all need to push to move from “shopper marketing” to “marketing to shoppers...From a kind of marketing to marketing to a kind."

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tags: Shopper Marketing, Adrian Velazquez, Atlanta, Hispanic Marketing
categories: Thoughts, Shopper
Monday 03.02.15
Posted by Momentum Worldwide
 

Brands: Validate Purchase BEFORE it Even Happens

Brands and retailers need to strongly consider how people make their decisions in purchasing products and Carly Smith (strategist, Momentum Atlanta) has some suggestions on how they can do so. 

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tags: Carly Smith, Atlanta, Shopper Marketing, Retail Marketing, Online Retail, Pinterest, WeStyle, Yelp, Shopper Validation
categories: Shopper, Thoughts
Friday 02.20.15
Posted by Momentum Worldwide
 

3 REMINDERS TO KEEP YOUR BRAND AUTHENTIC IN SHOPPER

When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do. 

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tags: Matt O'Toole, Authenticity, Shopper Marketing, Retail Marketing, Tullamore D-E-W-, William Grant & Sons, Dodge, Patagonia
categories: Insights, Shopper, Thoughts
Thursday 02.12.15
Posted by Momentum Worldwide
 

Shopping for Love

Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)

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tags: Starbucks, Match-com, Valentine's Day, Retail Marketing, Retail, Brand Loyalty, Shopper Marketing, Petco, Share A Coke, Coca-Cola, Tinder, Atlanta Hawks, Swipe Right Night, Atlanta
categories: Thoughts, Shopper
Wednesday 02.04.15
Posted by Momentum Worldwide
 
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