Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
People love to binge, whether it's Netflix episodes or Pinterest or food. The way we consume has changed and brands and marketers need to think on how they can spread "a little of this binge-beginning umami on [their] work."
If you're heading to SXSW this year, make sure to swing by either of Momentum's panels, they're guaranteed to have you talking about them long afterwards.
Futurist, and leader of Momentum's Creative Technology teams, Jason Alan Snyder writes "A Brand Marketer's Guide to the Robot Uprising" providing context and advice for brands as artificial intelligence gets smarter and the Internet of Things emerges even more around us.
When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
London's James Anderson (managing partner) writes on Talking Retail about the importance of retailers and brands making sure retail sales professionals (RSPs) are properly trained. RSPs are the first contact for most consumers when looking to purchase a product and their recommendations or advice are taken more seriously than nearly anyone else's.
Laura Moser leads our shopper marketing discipline from Momentum Chicago and was featured in a presentation titled "dy-NAM-ics" looking at the ideas and trends that will drive marketing in 2015.
Shopper expert Matt O'Toole looks at the emerging usage of beacons by retailers and brands to attract consumers and provide extra value to the retail shopping experience.