Momentum Worldwide Group Creative Director UK, Paul Gascoigne asks the question, “is ‘Freemium’ a sustainable direction for the music industry” after attending The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
People love to binge, whether it's Netflix episodes or Pinterest or food. The way we consume has changed and brands and marketers need to think on how they can spread "a little of this binge-beginning umami on [their] work."
If you're heading to SXSW this year, make sure to swing by either of Momentum's panels, they're guaranteed to have you talking about them long afterwards.
Mike Sundet, previously of Anheuser-Busch InBev, joins brand experience and sponsorship marketing agency Momentum Worldwide as SVP, Director of Sports and Entertainment. Starting March 16, Sundet leads Momentum’s newly aligned sports and entertainment disciplines, building innovative, creative work for a client roster including American Express, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Based in St. Louis, Sundet will report to EVP, Regional Director NA, Donnalyn Smith
Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment.
Event Marketer visited the American Express Tennis Fan Experience at the US Open and loved this year's activation.
Mike Mikho, VP of growth and development, spoke with Ad Age about the rise of Vine and how people and brands can take advantage of the platform.