CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
For the U.S. Army we helped build the 2015 U.S. Army All-American Bowl game, where high school athletes and band members from across the nation come together for the premier All-American football game. From player and band selections, to the NFL Hall of Fame coaches, to the game, we made an unforgettable experience come alive.
Social media strategist Sophy Vanner went to London's Social Media Week and has some key takeaways for us all.
The Budweiser puppy is back ... sort of. And it's at risk.
The brew is seeking to recapture some of the magic of its popular "Puppy Love" Super Bowl spot with a new anti-drunk driving digital video featuring a man and his dog.
The Internationalist have released their annual list of Agency Innovators and our CMO Luke D'Arcy is proud to be one of the 31 honorees.
Event Marketer points to some brands that are taking their activations to the streets, bringing smaller, more meaningful engagements to smaller communities, citing our work with partners Benjamin Moore and the USGA as examples of doing it best.
Jason Alan Snyder, besides being our head of Creative Technology is also a talented inventor. His lantern invention, Luci, is helping bring light to impoverished areas. Snyder is a strong believer that technology can help people move away from poverty and is doing something about it.
Abbie Walker, VP, Strategy, is based out of our NY office and writes in Adweek that the Era of Kinship has arrived for brands and it's time brands know just what they aspire to be.
Kevin Gosselin is a VP, Group Creative Director at our NY office and writes in Ad Age about the "5 Personality Types to Keep Off Interagency Teams" to foster better collaboration.