Chief Strategy & Analytics Officer NA
Elena Klau was elevated to become Momentum’s first-ever Chief Strategy & Analytics Officer, NA in 2017, having previously been SVP, Strategy and Analytics. Prior to Momentum she was at Kaleidoscope Sports & Entertainment. In 2017 Klau was named to the SportsBusiness Journal’s “Forty under 40” list. She has also been listed in the Path to Purchase Institute’s annual “Who’s Who in Shopper Marketing” list every year since 2012. Klau has published numerous pieces in AdWeek and Admap and has been an invited speaker at conferences like Social Media Week, EventTech and the Fast Company Innovation Festival.