Chris Weil, CEO
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy.
It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But the future is even more exciting.
Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need purpose fueled connections, and the customer is more discerning than ever. Revolutionary cognitive intelligence platforms to gain atomic level insights, deep proprietary research, and championing diversity of vision are necessary to find what motivates customers, informs their experiences and ultimately drives client success.
Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.
We built our agency to be the largest, best in class Experiential Advertising agency in the world. We do this as one global agency on five continents with more than 30 offices worldwide. Working together in a collaborative culture with opportunities for natural collisions, eager to invent, challenge the status quo, and above all, show the true business value of action over words.
Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters.
CEO and Chairman