With HFSS (High Fat, Sugar and Salt) restrictions looming, many FMCG brands are scrambling to reformulate. But what if the real opportunity isn’t in changing what’s in the box—but in changing how your brand shows up?
Alessandro Camaioni, Head of Commerce Strategy, Europe at Momentum Worldwide, argues it’s time to shift from promotion to emotion—designing brand experiences that embed your product into people’s personal stories in this piece by The Drum.
Read more here.
(Source: The Drum)