How do you win the spotlight without paying for it? You become part of the moment.
Dane Jensen, SVP of Partnership Strategy at Momentum Worldwide, breaks down how our US team brought GEICO’s All-Star Week Glove experience to life — turning 7,000 oversized blue gloves into a crowd-powered media moment.
Key takeaways:
🧤 Embed your brand in fan behavior
📺 Earned exposure can outshine paid media
💡 Think beyond sponsorship fees
Read the full feature by Little Black Book here.
(Source: Little Black Book)