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Little Black Book: What the Christmas Ad Trends Can Tell Us About the World Right Now

This year, Christmas ads have taken us in unexpected directions.

Some lean into escapism, others into authenticity, while a few dare to keep things lighthearted and fun…

Discover which ads are transporting Jamie Davies, Executive Creative Director, UK at Momentum Worldwide “back to wonder, making [him] laugh, and reminding [him] what’s really important: love and how we express it” in this Little Black Book festive feature.

Read more here.