STRATEGY ONLINE: Truly Is Tapping Expressiveness and Passion in Hockey Fandom

Hot on the heels of Truly’s team up with the National Hockey League (NHL), our Canada Team unveils “For The True”, a new brand platform to celebrate hockey fans with Strategy Online.

Patrice Pollack, SVP Executive Creative Director, Canada comments on the strategy and execution, saying “Every fan fans in their own unique way. Our research showed that fans want to see themselves better reflected. The creative glorifies micro moments that capture fans in pure and unbridled fandom. True fans, whoever they are and however they fan, put their heart on the line. We (Truly) are for them.”

Read more here.

(Source: Strategy Online)