THE DRUM: Now That Marketers Are Finally Sold On AI, Can IBM Watson Reclaim Its Crown?

Did you know? One of the earliest pioneers in the AI space was IBM, whose Watson tool was (and is still) responsible for a huge amount of validation of AI’s potential for marketing…

In this piece by The Drum, Jason Alan Snyder, Global CTO at Momentum Worldwide, explains how “It democratized the use of AI for marketing, providing businesses access to powerful tools previously available only to a select few.”

Read more here.

(Source: The Drum)