CLICK Z: Measuring Metaverse Success Without Traditional Identity Resolution Capabilities

“As Web3 dawns, marketers must find a new way to measure success in the metaverse”.

Global CTO at Momentum Worldwide, Jason Alan Snyder, explains that the metaverse allow users to create distinct personalities separate from their identity, rendering traditional identity resolution capabilities ineffective.

Read what he has to say in Click Z here.

(Source: Click Z)