Our latest cohort of interns in the Momentum Egypt office includes Rana Ibrahim, Youssef Kamal, Azza Sherif, Adham Radwan, Mostafa Embaby, Rana Al-Oraby, Habiba Ghanem and Malak Moussa. They are learning about all things Momentum, from our values and culture to invaluable training sessions on insights, professionalism and communication.
Keep reading to discover more about our latest interns.
Rana Ibrahim
Why did you choose Momentum?
I decided to choose Momentum when my professor introduced me to Lina Fateen, Managing Director, Egypt, who supported me on my final project marketing plan.
What are you expecting to learn from this internship?
During the internship, I hope to gain as much experience as possible and develop creative and effective plans for both the consumer and the audience. In addition, I want to learn how Momentum connects and brings audiences closer to what they love.
Youssef Kamal
Why did you choose Momentum?
I wanted to explore more creative about jobs and dig deeper into the world of advertising and production.
What are you expecting to learn from this internship?
I hope to gain knowledge of copywriting and scripting for the campaigns created by Momentum.
Azza Sherif
Why did you choose Momentum?
I chose Momentum because it was recommended by my professor. I also heard about its positive working atmosphere, which encouraged me further!
What is your perception of Momentum?
It is one of the best and most diverse experiential advertising agencies, and since I am also working on the Yemen campaign, I am learning a lot. Our goal is to promote brands and break the barrier between brands and their customers.
How does interning at Momentum align with what you want to do with your future?
As I am majoring in Integrated Marketing Communications at AUC, I am looking forward to executing numerous campaigns, both in Egypt and abroad. I am also hoping to learn how to work and negotiate with clients.
Adham Radwan
What is your perception of Momentum?
Since day one at Momentum, I have noticed the great and positive work environment in the office. Seeing everyone collaborating, discussing projects and encouraging one another to do great things reflects the high-quality work that they present at the end.
What are you expecting to learn from this internship?
I expect to dive deeper into the experiential advertising world and gain experience by being exposed to real-life work with the guidance of professionals.
Mostafa Embaby
What is your perception of Momentum?
Momentum is a very creative experiential agency. The work environment is very positive and friendly, and all the employees are supportive. They make sure we’re always comfortable and treat us like a family. The office is very calm, clean and bright, which helps me stay focused!
What are you expecting to learn from this internship?
I am expecting to learn multiple general practical aspects of experiential advertising in Egypt. Some of those aspects are digital marketing, copywriting and creative thinking. I also want to learn aspects of a workplace. Momentum has a great environment, and it shows what type of workplace I would want to work in.
Rana Ahmed El Oraby
Why did you pick Momentum in specific?
For me, interning at Momentum is a great opportunity that will allow me to explore the world of advertising and professionally understand the working field.
What are you expecting to learn from this internship?
I am expecting to gain experience in the advertising field, explore different departments and unleash my creativity. Also, I am eager to learn new skills from the team.
Habiba Ghanem
What is your perception of Momentum?
It is a well-known and well-established agency that has several leading companies that they work with. Their work is very professional and prominent in the market.
What are you expecting to learn from this internship?
I’m expecting to become experienced in the field, make connections, get familiar with work in the media and, most importantly, learn from well-experienced people.
Malak Moussa
What is your perception of Momentum?
A very positive and welcoming work environment where you have the opportunity to work with the best clients in the market due to the agency’s astonishing reputation.
What are you expecting to learn from this internship?
I’m expecting to improve my communication skills as well as develop my creativity. I am looking forward to understanding how the PR field works and how advertising in general is managed.