THE DRUM: TikTok Made Me Buy It: Is 2022 The Year Of Shoppable Media?

Is 2022 the year of shoppable media?

Carly Johnson, VP & Group Director of Strategy, NA at Momentum Worldwide shares her thoughts in this feature by The Drum, explaining that “The next couple of years will cement shoppable media as a brand-building strategy rather than a trendy tactic.”

Read more here.

(Source: The Drum)