STRATEGY: A Reality Check On The Metaverse

Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world?

Jason Alan Snyder, Global Chief Technology Officer at Momentum Worldwide shares his thoughts on the metaverse in this piece by Strategy, explaining that “The opportunity right now is to see what valuable engagement looks like, what your KPIs are and how to tie all of the different pieces together.”

Read more here.

(Source: Strategy)