THE DRUM: Reckitt’s Nurofen Gets Aussie ‘Real-Life’ Heroes Onboard For Its Brand Purpose Campaign

Our Momentum Worldwide Australia team has partnered with Nurofen to amplify the incredible stories of CareFlight Pilots, by developing an inspiring & emotionally-charged series of seven films.

The campaign was featured on Sunrise Breakfast Show, with 1.1m viewers!

See more here.

(Source: The Drum)