We are proud to welcome our fifth rotation of adfellows since the program launched in 2017, and the latest cohort joins our Momentum US team today!
adfellows is a program designed to address the gap when it comes to diversity and inclusion in the advertising and marketing industries and aligns with our core value Be One. The first-of-its-kind program creates a space for new players in the industry, read more here.
Our latest cohort of adfellows includes Osman Mat, Bansari Shah and Lauren Lewis, who will spend the next eight weeks learning about all things Momentum. From our values and culture, to invaluable training sessions on insights, professionalism and communication.
Read more on our Be One Action Plan here.
Keep reading to discover more about our incredible adfellows and stay tuned to our Momentum social channels for more!
BANSARI SHAH
What is an interesting fact about yourself?
I’m Bansari, I recently graduated from the University of Southern California, and have interned at a number of entertainment and technology firms, including Allied Global Marketing and Byte & Bolt Marketing Agency. I love to travel, cook and go to music festivals!
What are you most looking forward to during the adfellows program?
I am excited to join Momentum for my first rotation in the adfellows program! I joined the program on the analytics track, so I can’t wait to work on both general advertising, as well as marketing analytics projects.
I am most excited to collaborate on a team to solve our clients’ problems and truly see the result of our work. Additionally, I am eager to see how Momentum, as well as the rest of the marketing world, is responding to everything reopening from the COVID-19 pandemic, and how that can affect our client’s goals and execution. I can’t wait to meet and learn from all of you soon!
OSMAN MAT
What is an interesting fact about yourself?
My name is Osman D. Mat Jr. But, most people call me DJ. I was raised in Brooklyn, NY by two half Puerto Rican parents. I emphasize the half because I was raised in the Puerto Rican culture but my mixed background is important to who I am today and how I navigate the world. My experiences have always been reflected in the art I create and my goal is only to make sure that I can capture the feeling of those experiences so others can feel it too.
What are you most looking forward to during the adfellows program?
I am excited to say that I will be starting as a copywriter at Momentum. Before Momentum, I worked at a non-profit organization called The Door, where I provided tutoring for students at the high school and college level and those seeking to take tests such as the SAT, ACT or GED.
LAUREN LEWIS
What is an interesting fact about yourself?
My name is Lauren and I am a part of the adfellows 5.0 cohort where I will be working in Business Leadership. I love to travel (I studied in Perugia, Italy last year), Mentoring and Soccer.
What are you most looking forward to during the adfellows program?
I am thrilled to be working here at Momentum because I also believe that consumers want to connect to brands on a different level that has never been seen before. With the use of data, I want to discover insights to develop innovative strategies that can ultimately drive change in the industry that is craving it.
I’m so excited for the next few weeks to meet and get to know everyone! Looking forward to connecting with all of you.