“It’s not enough to focus on stimulating one sense – now brands must work hard to accommodate all five senses to fulfil all dimensions of happiness.”
In this piece published by The Drum, Tom Ellis-Jones, UK Client Services Director at Momentum Worldwide, explains the importance of stimulating all five senses at live experiences, drawing on our #WEKNOWReturnToLive insights.
Read more here.
(Source: The Drum)