THE DRUM: Commerce Is About Selling An Experience, Not Just Selling Stuff

In this piece published by The Drum, Adrián Velázquez, VP, Group Director of Strategy, NA at Momentum Worldwide explains how commerce is all about selling an experience.

“As you think about how to drive commerce everywhere and anywhere, I offer you three pillars to create commerce experiences that can help you drive commercial results this summer: Personalization, Integration & Flexibility”. 

Read more here.

(Source: The Drum)