July 19th marks the official “Freedom Day” in the UK, signifying the ending of COVID-19 restrictions. So, what does this mean for the experiential sector?
UK President at Momentum Worldwide, Luke D’Arcy, shares his thoughts with Campaign, explaining that “Freedom Day is as much psychological as it is physical…
The desire is there, but we need to lead brands back to live and blended experiences in a proven safe and secure way giving them clarity on the new experiential future opportunities.”
Read more here.