ADVERTISING WEEK: Experiences Are Moving From Social To Emotional Currency

Elena Klau, Global Chief Strategy & Analytics Officer at Momentum Worldwide talks to Advertising Week about the future of experiences, calling out insights from our WE KNOW Return To Live Events research!

“As we look at the world with fresh eyes and deeper understanding, human truths remain the same—we want to escape every day, feel part of a community, be part of something meaningful and learn something new. Experiences can deliver these if we keep our sights on the emotional currency and aim for happiness, wonder and wellbeing.”

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(Source: Advertising Week)