In this piece published by Little Black Book, Shaun Brown, Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide draws insights from our WE KNOW Shopper research, sharing that “brand loyalty is on the increase, with 77% of consumers returning to name-brand products post-pandemic.”
Shaun also addresses the impact of the #pandemic on consumer attitudes, explaining that “We have seen an incredible increase across ecommerce during the pandemic, but it’s clear shoppers still desire that physical engagement and human connection in their shopper experience.”
To hear more from Shaun, and to discover more of our WE KNOW Shopper insights, click here.
(Source: Little Black Book)