CAMPAIGN: ‘Freedom Day’ Delayed: Experience Agencies React

“We are at an enforced experiential evolution and must once again adapt fast to survive.”

With Prime Minister Boris Johnson’s decision to delay “Freedom Day”, Campaign talks to UK President at Momentum Worldwide, Luke D’Arcy, on what the “freedom day” delay mean for the experiences industry…

Luke responds by explaining “While no hospitality or experience is left untouched by the announcement, we do at least have some ray of hope in events. Wimbledon being at full capacity for the finals and events such as Euro 2020 being looked at as tests for larger-scale fan experiences…”

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(Source: Campaign)