Discover why this summer is all about experiential, in this piece published by Adweek!
Chris Weil, Chairman & CEO at Momentum Worldwide shares his insights on the return to live experiences, explaining that “Brands have the opportunity to enhance and engage with a captive audience like never before as long as they truly understand how music fans’ focus has shifted during the pandemic.”
To find out more, including key stats from our WEKNOWMusicFans research, click here.
(Source: Adweek)