Working in the fields of sports, arts, fashion and entertainment, our dedicated sponsorship teams create and leverage successful partnerships for some of the world’s biggest brands.

We negotiate rights deals in a way that’s structured to deliver the brand’s needs, not just those of the rights’ owners. By applying strategic insights and best-in-class creative to the early stages of the process we can inform and evolve our clients’ sponsorship strategies to get the best possible results.

To best leverage a brand’s association and maximise ROI through rights activation we:
- Develop and deploy integrated activation platforms.
- Ensure evolution throughout the term of contract Utilise creativity to cut through the clutter
- Utilise internal and external research resources to evaluate the programme against stated objectives.

Challenge:
To generate awareness for Intel’s new brand identity and to promote their technological leadership.

Solution:
Establish a powerful partnership between Intel and the BMW Sauber F1 team. Drawing on the technical excellence, excitement and passion of Formula 1, a unique sponsorship idea was activated through on-track hospitality, experiential programs, internal/external promotions, online campaigns, and in-store activity. The sponsorship was also integrated into brand advertising.

Challenge:
To drive demand for the Amex Red card by leveraging sponsorship opportunities around one of the world's premier sports events – Wimbledon.

Solution:
Create The (RED) Mile - literally a mile of (RED) card promotional activity stretching from the train station to the gates of Wimbledon and reaching almost every Wimbledon visitor for the duration of the tournament.