Bernard Matthews has tasked leading integrated marketing agency Momentum with getting the nation outdoors for summer.

The Active Britain campaign, which went live in June, sees the UK's best-known cooked meats brand Bernard Matthews team up with nationwide holiday park operator Haven Holidays as part of its commitment to helping families maintain an active, healthy lifestyle.

At the core of the campaign is a national on-pack and online promotion developed by Momentum Manchester to run over 12 million packs of Bernard Matthews cooked meats and poultry products. Customers are able to enter a unique code at www.active-britain.com to instantly discover if they have won one of 2000 family breaks at one of Haven's coastal resorts. As an added bonus, all customers automatically receive £50 off their next Haven holiday.

Active Britain accompanies the latest in the series of Bernard Matthews' and Momentum's 'Little Books', The Little Book of Summer Fun, which provides ideas and offers for keeping the whole family active and entertained over the summer holiday, featuring attractions and resorts around the UK.

Aidan Flynn, Momentum Manchester's Group Account Director, said: "The whole campaign is about bringing families together, enjoying great tasting, healthy food, and being motivated to get out of the house to enjoy the best Britain has to offer - from coastal holiday parks to great leisure attractions."

Leading integrated marketing communications agency, Momentum has produced a "Golden Ticket". However it won't be found wrapped around a Wonka's Bar, instead the tickets will be awarded to six of the brightest creative talent showcasing their degree work at New Designers 2008.

New Designers is the leading event in graduate design, and showcases the work of some 4000 newly qualified designers, including graduates in illustration and animation, graphic design & interactive media, photography, and theatre design and model making, between the 10th and 13th of July.

The six Golden Tickets will offer chosen graduates the opportunity to spend Tuesday 15th July working on a live brief at Momentum. The best performer's will then be offered a paid placement at Momentum.

Daniel Hennessy of Momentum said: "We wanted to take a different approach to creative graduate recruitment this year, and the idea of a Golden Ticket seemed engaging and hopefully appealing to the creatives we want to reach...the most creatively gifted."

Greenroom Digital, the recently acquired digital arm of Momentum UK, has been named Marketing/PR Agency of Year at this years' Home Entertainment Week (HEW) Awards held on Thursday June 26th. The HEW Awards is one of the industry's most prestigious awards shows, and celebrates the very best the UK home entertainment industry has to offer.

Greenroom Digital beat 9 agencies, which were shortlisted to 3, to the Marketing/PR Agency of the Year accolade. The HEW accolade is the second time Greenroom has been named Agency of the Year in 2008. In April, the agency won Supplier/Agency of the Year at the equally prestigious British Video Association Awards (BVA), and secures Greenroom's position as the number 1 entertainment agency in the UK.

After its initial entry, Greenroom was shortlisted and invited to present its body of work over the last year to the HEW panel of judges. The judges stated that Greenroom "clearly stood out from the rest as an innovator", with a "commitment to embrace all available media." They summed up by saying that "Greenroom proved themselves to be an agency for today and tomorrow."

Jon Hamm of Greenroom Digital, and now Momentum's digital director said: "We were delighted to have been awarded Supplier/Agency of the Year at the BVA Awards. To have won this HEW award in addition is unprecedented. Both these awards shows reward the best UK home entertainment talent, and it's fantastic for our work to be acclaimed in such distinguished company."

Paul Biggins, ceo of Momentum London added: "Winning one of these awards is great, but winning both is amazing. These awards are testament to the excellence of Greenroom's work. It is fantastic news."

Leading integrated communications agency Momentum joined 'London better together' day by donating the time of 17 employees to paint a local school.

London Better Together Day was first launched in 2005 through a partnership between eight leading organisations including Business in the Community, the London Development Agency and the CBI, with the aim of providing an opportunity for people in London's business community to join forces and spend one day of the year helping to make it a better place.

Over the past 3 years nearly five thousand volunteers from 150 businesses have taken part, leaving schools painted, gardens cleared, fences mended and scrubland cleared all over the capital.

This year, London Better Together Day took place on Friday 16th May and the Momentum volunteers were tasked with painting the railings at Stebon Primary School in Poplar, East London. This large primary school serves an inner city estate where there is much social disadvantage and overcrowding. Almost all the pupils are from a Bangladeshi background, with many pupils at an early stage of learning English. The proportion of pupils entitled to free school meals is very high, and attainment on entry to the school is well below average. However, the school has won awards for its development of staff and for promoting healthy lifestyles.

Momentum volunteers had an audience of 474 pupils to cheer them on during their task.

Hugh Johnson, Account Director at Momentum, who led the team of volunteers commented: "This is the first year we've participated in London Better Together Day, and we're so pleased we completed the task before the end of the day. We were proud to offer our help to Stebon Primary."

Ms Alyson Brewer, head teacher of Stebon Primary School added: "We were delighted to have this team of volunteers from Momentum. It involved a lot of hard work, but will make a real difference to us."

Leading integrated communications agency, Momentum today announces two senior level appointments. Tim Lawler joins the agency as planning director, and Christopher Davis joins as creative services director, with immediate effect.

Tim Lawler brings over eighteen years of marketing communications experience to Momentum, ten of which were spent in strategic planning. He joins Momentum from working as strategic planner and digital strategist direct for clients such as Fortnum & Mason and William Grants. He spent the majority of his agency career at Claydon Heeley Jones Mason, which he joined at its inception in 1991, working across a broad range of client business including 3 mobile, COI, Pepsico, British Airways, Diageo, Carlsberg, Lever Faberge, PG Tips, Mercedes, Ford, Bradford & Bingley and Dorset Cereals. Additionally, Tim has co-written (with Jon Claydon) a stage thriller called Haunted, which made its West End debut last month, and stars EastEnders' Jessie Wallace, Hamish Clark from Monarch of the Glen and three more familiar TV faces.

Christopher Davis is a senior creative executive with twenty years experience in creative services. He joins Momentum from Chemistry Communications Group Plc, where he was creative services director implementing rigorous systems and processes to improve efficiency and delivery of integrated activity, whilst maintaining high standards of creative work. He previously worked for organisations such as AOL Broadband, Universal Pictures International and agencies such as Manifesto Marketing and Scream Creative.

Paul Biggins, CEO of Momentum London, commented: "Tim is an inspirational strategist and a truly creative thinker, with a wealth of experience of incisive planning. Christopher is an exceptional talent of bringing together systems to a multi-disciplined creative process. Both will be pivotal in raising the creative standard across all channels, and we are delighted they are joining us."

Daniel Hennessey, executive creative director of Momentum London, said: "We've taken our time finding the right people and the appointments of Tim and Chris will be great additions to our management team, but more importantly will have direct impact on our creative product. Both have great track records and we're looking forward to throwing them in at the deep end."

Leading integrated marketing agency Momentum London helps activate the 46664 concert in London's Hyde Park on the evening of the Friday 27th June, which will pay tribute to one of the world's most loved leaders, Nelson Mandela, as he turns 90 this year.

Artists specially invited to perform for Mr Mandela in front of an audience of 46,664 include Queen + Paul Rodgers, Annie Lennox, Will Smith, Simple Minds, Leona Lewis, the Sugababes, Dame Shirley Bassey, Razorlight, Andrea and Sharon Corr, Eddy Grant, and Jamelia, along with international 46664 Ambassadors Italy's Zucchero and Spain's Amaral. They are joined by high-profile South African and African artists including Johnny Clegg, Sipho Mabuse, multi-South African Music Awards winner Loyiso and the Soweto Gospel Choir, Aids orphan choir The Children of Agape - the subject of the award winning film feature 'We Are Together', and the legendary Papa Wemba and Sudanese 'war child' rapper Emmanuel Jal.

The concert will also feature surprise appearances, with several major artists keeping their involvement quiet until the big night.

The organisers, 46664 is Nelson Mandela's global HIV AIDS awareness charity, launched through the Nelson Mandela Foundation in 2002. It aims to inspire individual and collective action towards an AIDS free world by raising awareness about the pandemic and promoting prevention. The name 46664 was born via a combination of Nelson Mandela's prison number and the year he was incarcerated. The event is being sponsored by a number of internationally renowned organisations including Mercedes-Benz, leading Middle-East and African mobile telecommunications company Zain, and international specialist banking group Investec.

Momentum's head of events, Gary Wilson is part of a team of event specialists who regularly donate their time, passion and commitment to this cause. He sits on the 46664 event committee team for this event and brought the project to Momentum when he joined the company in April last year.

Momentum is the only marketing communications organisation to be involved in the event. Its event team, led by Gary Wilson will be responsible for activating the sponsors' on-site activity, which includes all branding, backstage VIP hospitality and all on-site press facilities. Momentum has also created an integrated campaign including press and poster advertising, tent cards, bus shelters and online advertising for the concert. The poster campaign has received the full support of outdoor media specialists and owners, Clear Channel Outdoor, JCDecaux and Titan Outdoor Advertising, who have all donated 300 sites across London and the South East.

Gary Wilson commented: "I've been personally involved with 46664 for 6 years now, and am a committed supporter. When I mentioned my involvement with the charity when I joined last year, Momentum was extremely keen to get involved. True to its word, it's given me unparalleled support, donating time, resource and profit margins to the cause."

Momentum Worldwide CEO Chris Weil, today announced the acquisition of London's leading creative digital agency Greenroom Digital and social media sister company Entertainment Intelligence (EI), in a bold move to strengthen the integrated digital capability the agency offers its blue chip roster of clients, including American Express, Cereal Partners Worldwide, Boots, Intel and Microsoft.

Greenroom Digital and EI provides a full-service digital marketing capability specialising in content creation, storytelling and the dissemination of content. The award-winning agency was founded in 2000 by brothers Jon Hamm, and film director Nick Hamm, to service and facilitate the emerging digital marketing requirements of the film industry. Greenroom Digital and EI grew to become a leader in applying the discipline of content and storytelling to marketing on the internet, and its ever broadening client base now includes 20th Century Fox, Paramount Home Entertainment, Sony Pictures Home Entertainment, Optimum Releasing and EnjoyEngland. The agency is currently shortlisted for the 2008 British Video Association "Agency of the Year" award.

"The acquisition of Greenroom Digital and EI represents a key step in our strategy to build digital content and storytelling into our integrated offering," said Chris Weil, chairman and CEO of Momentum Worldwide. "Greenroom Digital and EI are ideally placed to help us connect the dots between the physical and digital spaces, which has increasingly become a key client requirement.

We believe that storytelling for brands is the future. It is a vital component in forging true engagement and creating an emotional bond with consumers in both the physical and digital spaces." Weil adds, "Greenroom Digital and EI came to our attention through a Hollywood connection, where we have an established business in the film and entertainment industry. It's a perfect cultural fit, and we have no doubts that it will make an invaluable contribution to our single global agency offering."

"We are delighted to be joining Momentum Worldwide," said Greenroom and EI founder Nick Hamm." We have been successful in pioneering a marketing technique which is closing the circle on content creation and marketing on the internet. We were actively looking for a partner organisation that shared our vision, could compliment our digital offering, and would help deliver the next stage of growth."

Nick and Jon Hamm will share the title of head of digital. In addition Jon will be digital executive creative director with Daniel Hennessy continuing in the role of ECD for Momentum UK. The entire Greenroom staff of 50 will begin moving into Momentum's offices in the coming months.

Jon Hamm, Greenroom and EI founder said, "The opportunity to deliver "digital thinking" in the physical space is not only creatively exciting but also confirms Greenroom's and Momentum's position as a leader in the development of new marketing techniques. When we started Greenroom, digital media was "confined to the browser"; today it is integrated seamlessly into our lives. This integration or fusion of the two worlds provides agencies, brands and consumers with almost limitless opportunity. The new agency is perfectly set-up to exploit this opportunity and provide an offering significantly greater than the sum of its parts."

Paul Biggins, CEO of Momentum London said "We are hugely excited to have Greenroom Digital and EI join Momentum London. Nick and Jon have created an extremely successful company with a great culture. They have fantastic experience and skills, which will help extend the breadth and depth of our current digital capabilities. We look forward to integrating their talents with our offering as a whole. It's definitely an exciting time for Momentum and our clients."

Leading integrated marketing agency Momentum London has been engaged by global financial security firm Genworth Financial to create and drive activity around it's first venture into arts sponsorship, as it aims to engage the Italian market.

Going live this week, this unique sponsorship campaign sees the Milan launch of a six-month exhibition entitled 'Dreams of a Possible City'. At its centre is one of the world's largest light installations, which was created by Italian light artist Massimo Uberti. The outdoor white neon installation is a modern day interpretation of Filarete's famous Ideal City 'Sforzinda', which was also based on the city of Milan.

As part of Genworth's unique sponsorship campaign, which is supported by digital, ATL, experiential, PR and VIP hospitality, members of the public are invited to visit the A Possible City website (www.unacittapossibile.com) and upload their ideas for a dream city. Local schools have been engaged to contribute their pictures and ideas to a Wall of Dreams, which will be on display to the public at the exhibition.

Marc Harris, Momentum UK's head of sponsorship, explained: "Genworth saw an additional need to engage the Italian marketplace at this time of year, over and above it's existing sponsorship activities. The project had to have genuine local impact and meaningfulness so creating a unique art installation in what is widely regarded as the home of art, seemed a great and natural choice. Traditionally, we've worked with Genworth to leverage its Golf Statistics Sponsorship of the European PGA Tour throughout Europe, so this is a very different, but exciting, venture for both parties."

Momentum partnered Genworth with a leading Institute for Contemporary Art in Milan, The Stelline Foundation. This partnership provided a perfect platform exhibition for the brand, but also enabled Genworth to gain credibility and forge lasting relationships in the arts for future cultural activities. Laurence Richmond, senior vice president public relations and brand at Genworth Financial, said 'We're extremely excited about this initiative. Genworth's brand philosophy Think it possible is all about finding a way. It's about using innovative thinking to find new answers to the questions of old. We may be a financial institution but we provide finance solutions in an innovative and forward thinking way.

This arts sponsorship really allows us to not only create brand awareness in Italy but also enables us to engage and inspire both B2B and B2C audiences. Working with Momentum we've found a way to use Sponsorship to communicate the very essence of our brand in an inspiring and creative way.'

Greenroom Digital, the recently acquired digital arm of Momentum UK, won Supplier/Agency of the Year at this year's British Video Association Awards on Thursday 10 April 2008 at London's Old Billingsgate Market.

Greenroom Digital was nominated for the award by Sony Pictures Home Entertainment and after the initial entry form was shortlisted to give a presentation to a judging panel about the agency's work in 2007, with a particular focus on home entertainment.

As Sony Pictures Home Entertainment's retained digital agency, Greenroom Digital does all website design, advertising, games, applications and other online creative, online communications and social media for the group's DVD and Blu-ray releases, as well as strategic work. The agency's recent work has included: the award-winning campaign for Resident Evil; and the advertising, viral, Facebook Application, social media, PR and media partnerships for Superbad.

Greenroom Digital has also been working closely with Sony on the launch of Blu-ray, both from a strategic and creative perspective. Greenroom Digital have built up a network of influential bloggers and forum members to act as brand advocates of Blu-ray, and produced a weekly SMA (social media audit) which monitors the perception around Blu-ray in UK and US.

Nick Hamm, Chairman of Greenroom Digital, said: "We are all hugely excited by the win, which is testament to our ever growing contribution to the home entertainment industry. Sony Pictures Home Entertainment has been a great client for us and we look forward continuing to strengthen our relationship."

Paul Biggins, CEO of Momentum London said: "Having just brought Greenroom Digital into the Momentum fold this is a great award to be winning. It recognises Greenroom's talent and expertise, they should be so proud.'

The BVA represent the interests of publishers and rights owners of pre-recorded home entertainment on all media and its awards are the highlight of the association year.

Momentum London is delighted to announce the appointment of Marc Harris as head of sponsorship.

As head of sponsorship, Marc's role will be to lead, direct and develop the existing team and portfolio of clients, which include Nokia, Jack Daniels, Intel, Genworth Financial and American Express.

Paul Biggins, CEO of Momentum London said "Marc's arrival demonstrates our continued commitment to grow and deepen our expertise in the sponsorship arena. Marc will work across a range of clients, while establishing new sponsorship based clients for Momentum."

Marc Harris added: "I am very excited about joining Momentum. It already has an outstanding sponsorship offering, and I am looking forward to enhancing and building it even further."

Previously Marc was an associate director at Bell Pottinger PR, where as a senior director of the Sport and Sponsorship Division he looked after a large team. Clients included Emirates Airline, Rolex, Polo Ralph Lauren, Play Up and AELTC Wimbledon.

Prior to Bell Pottinger PR, Marc was an account director at IMG and M&C Saatchi Sponsorship, where he led accounts such as O2 and Travelex.

Integrated marketing agency Momentum has become corporate sponsor of the 2008 POPAI awards. The POPAI Awards were set up to recognise excellence in the P-O-P market and reward best practice. Managing Director of Momentum's Retail division in Cheshire, Rob Gleave commented, 'Momentum has always believed in success and we are proud, through our sponsorship of the POPAI awards, to support the discussion and presentation of the best work in our industry.'

Entries will be judged by a distinguished panel of independent industry professionals using strengthened criteria based on the effectiveness of the displays in increasing sales, securing retail placements and working strategically to position the brand at the point-of-purchase. The awards ceremony takes place in October 2008 at the London Marriott Hotel, Grosvenor Square.