At Momentum, we understand that it’s no longer enough to engage with consumers digitally in isolation. Using our unique Phygital™ approach we bring the physical and digital spaces together to maximise consumer engagement.

Our Phygital™ approach comprises of:

Phygital™ Planning - to understand how best to combine physical with digital
Creative - incorporating an understanding of the user’s journey and the desired response
Production - offering different digital production solutions in all formats
Compliance - where design and build insight ensures we meet WAI / W3C legislation
Testing - which ensures the best possible user experience
Amplification - with ongoing focus to build user relationships
Evaluation - tracking impressions, CTRs, traffic, data capture, user action, trend analysis, sales conversion & revenue/profit

Challenge:
To launch an integrated digital campaign to support the Boots Change One Thing in-store activity, which supported consumers in taking small positive steps to improve their health.

Solution:
A campaign site which leveraged the rich territories of ‘New Year’s Resolutions’ and social networking. Consumers wanting to give up smoking or lose weightwere able to join blogs and enlist buddies for moral support as they strived to ‘Change One Thing’. By providing channels through which to share day-to-day frustrations and achievements we kept people talking about the Boots brand.

Challenge:
To use digital media to create and sustain long-term, valuable customer relationships. This included growing a database of opted-in Eurosport enthusiasts, cultivating an on-going and meaningful relationship and creating a link between their method of communication and their TV to drive ratings.

Solution:
Bringing sport to the user in the form of an e-newsletter. Carrying interviews, competitions, amazing crash footage and details of forthcoming Eurosport events, the newsletter forms the link between web and TV.