Alongside the SportsBusiness Journal, we hosted the Momentum Sports Marketing Symposium in New York, featuring two days of great conversations about the Fan First Future with leading sports marketers and brands. We asked sports fans for their opinions on the biggest topics affecting the fan experience, and then the marketing experts get their chance to respond. #FanSourced #SBJSMS
Kevin McNulty (President & Chief Marketing Officer, Momentum Worldwide) and Ricardo Fort (VP, Global Assets & Partnerships, Coca-Cola) join our host Russell Scibetti to discuss the Fan First Future in sports marketing, talking about what fans want and how sponsors can create a better experience for them.
Jason Alan Snyder (Chief Technology Officer, Momentum Worldwide) and Andrew Jenkinson (Director, Co-Founder, The vStream Group) join host Russell Scibetti to talk about VR, Augmented Reality and other advanced technologies being used in sports marketing.
Mike Sundet (SVP, Dir. Sports and Entertainment, Momentum Worldwide) and Jesse Wofford (Digital Brand Manager, Bud Light) join host Russell Scibetti to look at the world of esports sponsorship and what brands need to think about when getting into the space.
Elena Klau (SVP, Dir. Strategy & Insights, Momentum Worldwide) and Jessica Gelman (CEO, Kraft Analytics Group) join host Russell Scibetti to discuss the how can we improve upon technology, and the personal data it captures, to further engage fans and deliver the experiences that matter the most to them.
Shaun Brown (SVP, Dir. CPG & Digital Retail) and David Palmer (Director, Partnership Marketing and Planning, Reese's, Hershey Co) join host Russell Scibetti to talk about how can brands extend sports fans' enthusiasm from the stadium to the register.
We asked sports fans on the street how much the personal lives of their favorite athletes effect them. We'll be talking more on this topic in NYC on 11/9-10 at the Momentum Sports Marketing Symposium. #FanSourced
Katie O'Brien (VP, Business Leadership, Momentum Worldwide) and Deborah Curtis (VP, Global Sponsorship and Experiential Marketing, American Express) join host Russell Scibetti to talk about how to that ensure the fan voice is heard loud and clear throughout the creation of any fan-first brand experience.
We asked sports fans what would get them interested in a new sport ahead of the Momentum Sports Marketing Symposium in NY. #FanSourced
We asked sports fans how technology could change the way they experience sports. We'll be talking more on this topic in NYC on 11/9-10 at the Momentum Sports Marketing Symposium. #FanSourced
Richard Black (Chief Marketing Officer, NA, Momentum Worldwide) and Dan Fleetwood (VP, Global Sponsorships, SAP) join host Russell Scibetti to talk wearable technology and the role it has, and will play in sports marketing.
Millennials engage with sports, looking to be creators instead of passive watchers. We'll be discussing this further at the Momentum Sports Marketing Symposium in NYC. #FanSourced